It seems like you can go online and get just about anything delivered right to your door. One of the last offline businesses fighting to save you time for a couple bucks is the grocery industry. 2014 was the first boom into the market with one billion dollars invested with another half billion the first quarter of 2015.
Most people just have it as part of their schedule to get in the car, drive to the store and buys a week worth of food. Depending on how organized you are and how far away the store is it could take precious hours away from your coveted weekend. When people start to think this way the idea starts to sound more appealing. Freeing up that time to focus on more productive or enjoyable activities has always been the key driver of human genius and technological progress.
Instacart, one of the fastest growing software only companies has been the one running into the first wave of problems. One hurdle they are working with is paying their shoppers/delivery drivers. They initially paid a minimum of $10/hr but shortly after switched to only being paid based on the number of deliveries made. The main issue with a software side only company coming into the field is that people don’t think they need the service. If grocery store chains initiated a delivery service plan and advertised it in store the adoption rate would grow faster because the users already have strong attachment to their store.
As they grow, on-demand grocery marketplaces will accumulate droves of data about delivery routes, and demand patterns which will allow them to keep on optimizing their service. Not only will the optimization make it more convenient for them but also for the customer.
Convenience is king in the world of shopping online. Creating both a desktop and mobile version of the client. The easier the user experience is from the time they think of what they need to the time the order is placed. Through either using responsive design in a browser or having a mobile app and web portal that communicate with one another; giving users multiple access points is important. From our experience our clients who have chosen to make their software accessible to as many users on as many devices as possible have been the most successful. It may cost more to be set up but the return on investment will be much larger.