About a month ago, I won a Fitbit Flex at a networking event and almost wrote it off with the idea that I would give it away as a gift. Instead, my thoughts wandered to both a notion of needing to get in better shape and a spark of curiosity on if and how the device actually worked. About ten minutes after opening it, my Fitbit was set up and syncing to my phone.
On its own, Fitbit is an activity and workout tracker that records your steps, distance walked/run, calories burned and active minutes. From the Fitbit app dashboard, you can track and review logs of your sleep, calories eaten, and how much water you drink. I set a long-term goal to lose 15 lbs. So each day I have a set of goals to work towards with the goal of becoming more “fit.”
Of course, Fitbit isn’t 100% accurate, but that’s not why it works. It works because it is constantly motivating you to do better. Between striving to reach your daily goals, competing with friends and receiving badges for certain accomplishments like taking 5,000 steps in a day, Fitbit is continually pushing you to beat yesterday.
When it comes to the industry side of wearable technology like Fitbit, it’s been really interesting to watch the trends. A recent study shows activity tracker sales continuing to outpace smartwatches, with Fitbit on top. Since it’s still early for smartwatches, brands are trying to find the right fit between form and function. Meanwhile, the understanding of a fitness tracker is simple to wrap your head around, particularly how it can benefit the person using it.
One of the key reasons behind the growth is the community and how it’s helped to make fitness a more social experience, creating an environment where people want to stay involved. Having a community of friends all together using the same wearable devices makes it much harder to leave for the next new thing, mainly because you lose them unless they all come with you. Another reason for Fitbit’s growth is on the enterprise level through corporate wellness programs. Here at SparkNET we have decided to use Fitbit as an ongoing team building device as well taking charge against how inactive we are when working behind computers for long hours every day.